Prepare for an exhilarating day of rich vibrant energy and mischievous behaviour as the world's biggest colour festival launches in South Africa.
The original Holi Festival in India is a huge fun-filled celebration of music and dancing, uniquely characterised by throwing special coloured powder into the air (and at each other) to express freedom and the colour of everyday life.
The festival concept has quickly gained popularity worldwide with colour festivals springing up in Berlin, Dresden, Munich, Hannover, the USA, and Singapore. Now Cape Town, Johannesburg, and Durban are in for a treat as 2013 sees the launch of the inaugural Holi One Colour Festival on South African soil.
Thousands of enthusiasts in each city will come together in a thrilling atmosphere of electronic music, performance art, and visual stimulation. Dressed in white, revellers at the open-air festival will soon be covered in brilliant hues as the air is filled with the clouds of brightly coloured powder at a countdown on the hour, every hour from 2pm.
Award winning agency Seed Experiences - the company behind the hugely successful Rocking the Daisies Music & Lifestyle Festival - has been appointed as the project management company behind the South African Holi One Colour Festival series. All three events promise to be an inspiring initiative, centred around the theme - 'We are All One'.
"The global Holi One festival is not directly linked to the original Holi Festival, nor with its religious aspects, but is definitely inspired by it and shares the same values - a day steeped in the old Indian tradition of bringing people together in love and peace, a tradition that transcends backgrounds and cultures" comments Brian Little, Managing Director of Seed Experiences. "We will carry this ethos throughout all of our planning, promoting a spirit of camaraderie and togetherness in the 'We Are All One' philosophy. Something that we feel is very relevant and necessary in the South African context", concludes Little.
Cape Town will be the first city to host the Holi One Colour Festival and it promises a brilliant line-up featuring some of the biggest DJ acts in the country as well as a host of the freshest and most impressive new DJ's exploding onto the Cape Town music scene.
The Holi One coloured powders are safe, water soluble, completely non-toxic, and environmentally friendly.
Venue: Grand Parade, Darling Street, Cape Town.
Please Note: Dates for this event to be confirmed.